Why Businesses Need Signs by Maggie Payette Harlow •••••••••••••••••••••••••••••••••••••••••••• Many business owners ask us questions about signage, from the very complex to the basics. As the largest sign franchise in the world, we are in the unique position of being able to answer, with expertise, any of these questions. One of the most common – “Why does my business need a sign?” It’s a great question, as the answer will help lead a business owner through a series of questions and answers that will help them determine not just whether they need a sign, but just how much signage they really need. Here are three key elements to consider: 1. – The key reason for signage is to make your business
location visible to your customers. If your business isn’t easily or readily located, you are probably losing business you can’t even quantify, as those frustrated and lost buyers will quickly move along to a more visible competitor. 2. – Have you thought about what message are you sending out to your
potential customers by having a sign? If you don’t give them something to identify your
business, they may make some assumptions of their own. What could no sign mean? Fly-bynight? So new to the business, can’t afford a sign? 3. - Your sign could be your opportunity to make a first impression – and