Facts and Statistics About Fleet Advertising

• 97% of respondents remembered the ad displayed on trucks. **
• 98% of the respondents felt the ad created a positive image for the advertiser. **
• 96% of respondents said fleet graphics had more of an impact than billboards. **
• 91% of people surveyed said they notice words and pictures on fleet vehicles. *
• 29% said they would base a buying decision on these impressions. *
• Fleet graphics give 101 impressions per mile traveled. *