Good Signage is

Important For the Health of Your Business

To most people, a sign is just a sign. But signs serve important functions in any

business, and should be given careful consideration. The most important reason,

of course, is to aid in locating your business. Signage also plays a role in your

branding efforts, as well as to announce Grand Openings, regular sales, and,

yes, even going-out-of-business sales.

SIGNARAMA stays on top of the industry trends

so we may offer the newest technologies. Here

are a few things that we will discuss with you

when planning your signage project.

If the sign is to be attached to your building,

consider the sight lines and the amount of space

you have to work with. You may need to move

the sign to another part of your building or adjust

the type size and colors. Make sure you account

for any electrical needs.

Informational signs must get their point across in just a handful of words. You

have only two or three seconds to grab viewers' attention and to engage them.

Don’t forget to use large and legible type; avoid fancy font styles.

Certain colors work better than others. Yellow and black is a very powerful

combination and appealing to the eye. Other

combinations are possible, but maintain the corporate

colors you have established. How long the sign is

needed helps determine the material used. Up to a few

weeks, a paper or vinyl sign should suffice. Inks and

materials used in exterior signs usually are designed to

withstand the effects of UV light.

Each municipality sets its own codes for

signs. These can include height limitations

and a requirement that lighted signs near

residential areas be dimmed at night.

Banners and other temporary signs may

require permits as well, he notes.

A typical permanent sign may take a few

weeks to produce. Smaller signs can be

done in a few days, especially if artwork is

available. How long a sign lasts depends

on where it's placed and the materials used. "[There is] always a cheaper way to

do something," Schultz says. Painted signs can fade or chip, and generally are

not as crisp or professional looking. If you need a sign for only a few weeks, you

can get by with paper or vinyl. Permanent signs are made of a laminated plastic,

and should last several years.

For more information please call us today!